Understanding your chapter roles in relation to the Parent is important when communicating and reporting. Find the solution to effective communication strategies.
Former CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more. View Slides >>
Why are you here? Components can be challenging! Components are important, don’t know where to start. Measuring direct impact of components.
WHAT MAKES A GOOD COMPONENT?
The framework: Structure + Strength + Sustainability = Strong Component
Member experience
Sustainability of the model
Shared revenue model
Willingness to build brand awareness
Deliver and invest in products and services
ACQUIRING NEW CHAPTERS
Resources: weak chapters require a lot of work
Eliminate: It’s ok to dissolve a chapter
Effort: Process = huge effort (challenges and obstacles)
STRENGTHENING CHAPTERS
Retention: chapters = retention
Leverage: Components = opportunity to leverage, not a structure to manage
Leadership: Leadership development and technical assistance is critical
Board: Changes communicated by the board, not staff
VALUE PROPOSITION & ENGAGEMENT
Simplify: Local component responsibilities simplified
Expertise: Chapter access to expertise = increased value to members
Input: Chapters want acknowledgement and want to provide input
Increase Your ROI With Our Chapter Performance Solution
Our Chapter Performance solution increases ROI across your entire association by providing technology tools to help chapters perform better, and provide data to headquarters. See how we can help you!
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