Using Thought Leadership to Bolster Member Engagement

Associations have a lot to offer members, but few benefits are as great as the experience, knowledge and expertise of their thought leaders. 

Who is a thought leader? 

Thought leaders are pioneers who effectively use the information and experience at their disposal to come up with innovative ideas, predict trends and steer organizations down the path to greater success. In essence, thought leaders are trailblazers who interpret and extrapolate information to guide organizations on how best to achieve their goals. 

They do that by developing new methodologies, distilling available information to actionable tips, creating viable solutions to problems and predicting trends in their field. When it comes to associations, the presence of thought leaders can make a big difference in how members and prospective members think about the association. 

Bolstering member engagement through credibility 

Generally, people dismiss information if they perceive that it comes from a less-than-credible source. By leveraging thought leaders aligned with the organization’s mission, the association joins the few that have mastered the ins and outs of its field of interest, giving it instant credibility among members and non-members alike, and bolstering member engagement. 

Increases followers 

Thought leadership also boosts an association’s visibility, enabling it to gain increased followers. Individuals who join the association see the benefits they can reap in terms of advancements in their career.

That also increases engagement levels since members are excited about leveraging the wealth of experience and knowledge the association offers, knowledge that comes from and is exclusive to it. 

Engage With Your Members On A Whole New Level

Establishing thought leaders in your association 

Start by looking to the future

Thought leadership is of immense benefit to associations and can help increase followers and boost engagement. By encouraging members to develop and share solutions to industry challenges, weigh in on cogent issues, and write or share their thoughts on the association’s field of interest, it will be well on its way to making thought leaders out of all of its members.