Marketing automation software allows you to streamline your association’s workflow and get more done with less effort.Â
With the right association management software (AMS) in place, you can simplify complex business processes to make your digital marketing more targeted and efficient.Â
In short, you can enjoy a higher ROI while still decreasing your time spent at the computer.Â
Automated marketing software is programmed to automatically run an action in response to a trigger or when certain conditions are met.Â
For example, when a website visitor downloads a media kit, a staff person receives a notification email and the visitor’s contact information is added to a prospective advertiser list. Or you could use marketing automation tools to expand your following on social media and increase the brand awareness of your association. Social media marketing is made simple when you are able to automate your posts to go out on certain days on different platforms.
Your association can access all these benefits and more thanks to marketing automation software—even if you’re not particularly techy. With the right system in place, you’ll never need to write a single line of code!Â
Modern AMS solutions, including Re:Members, come with pre-built templates for many common automation scenarios, making it easier than ever to revamp your marketing strategy by creating automated workflows using simple drag-and-drop tools. You don’t have to rely on outside developers or the IT team to take advantage of automation.
Today we’re going to show you how easy it is to make Re:Members premium marketing automation benefits work for your marketing team.Â
In this post, you will learn how Re:Members’ AMS tools will help you
Best of all, you can get started today.
A marketing automation strategy simplifies and enhances email marketing campaigns for associations.Â
Automated marketing processes will allow marketers to better:
With more than 4 billion email users active globally, the importance of email marketing and scheduling cannot be overstated.Â
However, creating and scheduling marketing emails are both tasks that can prove time consuming, especially if you are not currently using a system that involves some level of automation.Â
With Re:Members’ premium marketing automation platform at your disposal, however, it is easy to set up parameters that will automate personalized email content based on a variety of factors, including:
Once you automate your email marketing process, you can eliminate many of your manual tasks. The AMS system does the tedious work for you, turning repetitive tasks into multistep workflows—and reducing human error, too, which is a nice bonus.
Along with streamlining your processes for email creation and scheduling, a good AMS system will allow you to use specific criteria (such as members’ interests and behaviors) to divide your email subscribers into smaller, more selective segments.Â
Then, rather than just sending the same general marketing messages to everyone, you can target your campaigns very intentionally to give different customers exactly what they want every time. This will only serve to further increase your value in their eyes.Â
Improved member segmentation and targeting for better campaign effectiveness can lead your association to enjoy:Â
With AMS, setting up targeted automated email workflows that follow best practices is simple, especially if you know exactly which group you want to target and what you want that automated workflow to accomplish for you.
These are just a few examples of the types of targeted workflows you can set up. Once you have us working for you, you’ll be amazed to discover all you’ll be able to do.Â
Our AMS offers seamless integration with your current marketing platforms.Â
Integrating your AMS with marketing platforms like CRM systems or your marketing automation tool allows you to centralize your member data, pooling it all in one place.Â
Automation expands your marketing capabilities by providing hands-off personalized treatment at scale.
The more you know about the individuals in your organization, the more effectively you can set up systems and structures that will help you make the most of each contact.
As one example, for a new member onboarding email campaign, you can set triggers that respond automatically to the recipient’s clicks. Depending on the links they click, they’re tagged by size of business, position, or career stage. In future emails, you can send even more targeted, relevant information.
Integration naturally leads to actionable insights. These insights can be leveraged to best advantage to:
The best way to move contacts toward conversion is to nurture your leads with regular helpful content. But while lead nurturing is effective, doing it the old-fashioned way can prove labor-intensive.
Fortunately, our marketing automation tools allow you to automate this process. An automated campaign for lead nurturing allows you to cultivate sales without wasted time or effort.
For example, you can set up a system so that when a prospective member downloads a resource, they’re automatically put into a content marketing campaign designed to nurture membership leads who respond to that particular topic or approach. Every two weeks, new prospect information is sent to membership ambassadors who contact them to talk shop and chat about the association.
Your association can nurture relationships and serve members, customers, and prospects in a hands-off but personalized way—all through the power of customer data automation.Â
Running training, certification, and continuing education programs through your association has never been easier than with premium automation tools.Â
The benefits of integrating an AMS with LMS platforms include:
Send automated reminders for upcoming courses or certification renewals. In addition, when someone completes a specific action, such as attending a webinar, you can automatically tag them for that interest and send a follow-up email recommending an upcoming program or article on the same topic. They will be invited to register for the course, and you can set up a similar workflow to follow completion of the course, keeping them moving through courses with automated enrollment opportunities.
With automation, you can create a seamless learning experience that both you and members can track. Automatically award certifications or badges upon completion of courses or milestones. Then, set up an automation that suggests the next step in the process, showing progress and reminding members how far they have to go before completion.
Via automation tools, you can recommend relevant content or resources based on member preferences and previous engagements. Your centralized member data can be analyzed to automatically recommend relevant courses, send reminders, and nurture member engagement already available within your LMS ecosystem.
The same data you use to personalize your members’ journeys through your existing educational offerings can also be used to create and refine new courses. Because they’re based on insights into your current members’ behaviors, you can be sure you’re offering your members the best possible resources and tools.Â
One of the best ways to retain association members is to keep them engaged in your online community. However, this is often easier said than done, especially if you’re not making use of automations.
Automating your workflows between your AMS and your online community platforms comes with distinct advantages.
As hinted above, our premium AMS allows you to significantly streamline your member onboarding process. When new members join, they will automatically be sent targeted messages showing them exactly how and where to begin engaging in the community.
Thanks to list segmentation, you can even further target and individualize these recommendations so that each new member receives information relating to what they would find most helpful or interesting.
You can also automate ongoing content delivery and track ongoing engagement within the community itself. Based on any given members’ activities or interests revealed by previous engagement in the community, you can set workflows that will trigger personalized notifications and recommendations.
Together with automated onboarding, automated content delivery will make it easier than ever to:
Though there are many reasons to consider marketing automation for AMS, key benefits include the following:Â
Even better, automating your workflows associated with email marketing, marketing platforms, LMS, and online communities, allows you to make the most efficient use of your time and resources.Â
With these important but time-consuming tasks running like background operations, you will be able to focus on the sort of vital, higher-level development that requires your full attention.Â
Even when you’re busy doing what only you can do, you can rest assured that due to the power of marketing automations, you’ll still be enjoying enhanced member engagement, improved communication, and personalized member experiences.
Don’t wait another day. Grab this chance to leverage the power of automation on behalf of your association to drive growth, optimize operations, and foster a thriving member community.
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See what’s possible with us. Request a demo today.Â
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